A time and a space

Released 30/03/2010

Matt Jane blasts off from the National Space Centre to find out more about Dymo Connect

Max Romeo wanted to chase the devil into outer space to find another race, and he was even going to put on an ironed shirt to do so. While there were no scuffles with Beelzebub, I similarly put on an ironed shirt and headed into outer space, but for the far more pleasant task of finding out about more about Dymo Connect.

Launching off from the National Space Centre in Leicester, the Dymo Connect event proved a successful mission. With a space theme running throughout the event, guests were treated to a champagne reception, complete with spacemen and a pair of twin Princess Leia's, presumably fulfilling childhood fantasies for many guests.

Sitting in the auditorium, with stars shooting by in the great expanse of space, Kerry Murfin, technology marketing manager at Dymo, explained the purpose of the event, which was to present Dymo Connect and gauge feedback from dealers on what they would like to get out of the scheme and how it could be improved. It was very much a forum for discussion as Dymo look to take the Connect scheme to the next level.

POINTS MEAN PRIZES

Dymo Connect is essentially a way of earning points for selling Dymo products which can either be redeemed on gifts or days out. It also offers dealers a host of online resources, such as marketing materials which can be fully personalised, videos and images.

While points are rewarded to dealers for selling Dymo products, points are also awarded to dealers for downloading promotional material and completing online training. Murfin also discussed future promotions which will offer double points and holidays to further incentivise dealers.

The response from guests was largely positive, and most appreciated the breakdown of how points could be accumulated, which becomes far more achievable if sales points are supplemented with downloading training and promotions.

SPACE MISSIONS

After the presentation there was a team building exercise which involved breaking into two groups to act as mission control and spaceship crews. We all felt a bit like Bruce Willis as we set off to intercept a comet that was heading for earth, and fortunately, we all succeeded without having to draw straws to see who would have to stay behind and be blow to bits.

There was even a gala dinner, in which we were all entertained by evergreen comic Frank Carson. He was full of energy, and was happy to sign cards for people and pose for photos.

It was an occasion which served to both entertain and inform, and most dealers that attended left with a renewed enthusiasm and understanding of the Dymo Connect concept. Kerry and her team were keen to discuss the rewards scheme with guests to gather their views on what they like about Connect, what they would change and how they will use the scheme differently. As for future develops being rolled out after the event - you will just have to watch this space.

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