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INTEGRA
Released 27/08/2008
Freezes prices for 2009 direct mail
Integra Office Solutions Ltd has released its 2009 direct marketing and catalogue programme for members, which includes a price freeze on all direct mail and free catalogues as part of its commitment to members to keep their costs as low as possible.
The programme is designed to provide inspiration and creative solutions to members to help them not only maintain their customer base, but also reach out to new customers and expand their business opportunities in a highly competitive market.
The price freeze extends to a range of publications, including commodity and prospecting mailers designed to maximise sales and win new business, and computer hardware and consumables mailers, all featuring a comprehensive product mix, including Integra's own Initiative brand.
Members also have exclusive access to free catalogues as part of their membership and can choose from a smaller 192-page catalogue designed to appeal to dealers wanting a more specific range of products or a larger catalogue of 456 pages, which offers a complete range of office supplies. Both catalogues will have a greater focus on environmentally friendly and ‘green' products.
Integra has also continued to adopt alternative pricing formats for each catalogue, with a choice of retail, nett or unpriced versions so that dealers can select a pricing strategy that best suits their business. In addition, members can now specify a bespoke furniture section to reflect the furniture range of their chosen wholesaler.
Aidan McDonough, MD of Integra, says: "With the current challenging economic conditions, we have committed to keeping costs as low as possible for members and, therefore, have decided to put a price freeze on all of our direct mail for 2009 and continue to offer free catalogues to all members.
"We have also started taking orders for the 2009 catalogue collection. As always, we have listened to feedback from members on previous collections and this year we have increased our offering of environmentally friendly and ‘green' products. With the choice of catalogues and alternative pricing formats, members can choose the catalogue and pricing strategy that best suits the needs of their business."