Synaxon to offer Sandberg accessories

Released 02/03/2010

EET extends availability of Sandberg through Synaxon EGIS platform

Synaxon UK has announced that the full range of accessories from Sandberg will now be available to its reseller members on the EGIS platform, following the signing of an agreement with specialist distributor, EET Nordic.

The Danish-owned developer offers a wide range of high-quality accessories that includes USB storage devices and connectors, PC and audiovisual cabling, keyboards and mice, as well as audio products. It provides five-year warranty terms, an online product configuration tool and free hot-line support.

Derek Jones, MD of Synaxon UK, said the agreement added further value to the Synaxon proposition for office products and IT resellers and retailers.

"Accessories are the glue that holds systems together so they are a vitally important to resellers, integrators and retailers. Sandberg is a rapidly-growing European supplier with an enviable reputation and giving our members access to its comprehensive range of reliable accessory products through EGIS will enable them to add more value for their customers and drive additional revenues and profits for their business."

Commenting on behalf of Sandberg A/S, Erling Hoff Petersen, business development director, stated: "We are very pleased to add Synaxon as a keystone to our British go-to-market strategy. As a well established reseller association covering 600 members in the UK, we believe that Synaxon will help us grow our business. Synaxon members will benefit from being some of the first UK resellers to bring our high-quality accessories to the UK market. In other markets we have seen the combination of office supplies and IT bringing great synergies to resellers as well as users."

As well as the Sandberg range, Synaxon members will also be able to see some 5,000 additional ‘hard to find' products that are available from EET in the UK. Simon Smith, MD of EET, said the agreement with Synaxon will help resellers to discover new ways of meeting customer needs and boosting their own margins.

"This agreement will make more IT resellers and retailers aware of the rich array of solutions we offer - many of which, you simply won't find anywhere else in the UK. We have already seen a significant uplift in sales to Synaxon members as a result of our portfolio being made available through EGIS, which is clearly effective, not only in making it quick and easy for resellers to find the right products, but also in drawing their attention to new products, ideas and opportunities."

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