Integra members walkin’ in a Winter Wonderland

Released 04/03/2010

Initiative dealers win a trip to Finland

Integra's Winter Wonderland promo

Dealer group Integra Office Solutions has announced the winners of its initiative Winter Wonderland Promotion. Run in conjunction with Antalis UK, members had the opportunity to win an all expenses paid trip to Finland when purchasing initiative paper during the months of November, December and January.

The winning Integra members were Bishops, Compleat, Moray, Sainsbury & Sainsbury, Walters and WG Office Supplies. They will have the chance to visit the paper mill where the initiative brand is produced and will visit to the Ice Hotel with an optional stay over. They will also take a skidoo safari trip across the frozen Baltic and enjoy a Finnish sauna and hot tub in the woods.

Neil Basham, Integra's purchasing director, commented: "Over 300 tonnes of additional volume was sold during the period which equates to an extra £250,000 in terms of value so this was a fantastic result all around.

"In addition, 70 members who grew their purchases of initiative papers will also receive a share of an additional rebate totaling £36,000. The continued emphasis for us as a group this year will be to provide additional benefits to those members supporting not only the initiative brand but also our key partners and suppliers."

Tim Percival, office trade sales director for Antalis UK, added: "This has been a fantastic promotion and the results speak for themselves. The team at Antalis is looking forward to hosting Integra members on a fun packed trip to Finland - a well deserved prize for those supporting dealers. The business development teams at Integra and Antalis have worked particularly hard together to support members during this promotion so a big thank you to them also."

A consumer Winter Wonderland campaign was also launched to help members promote initiative papers, giving their customers the chance to win a trip to Finland. The member with the winning customer was Frasers Office Supplies of Reading.

Alan Fraser, MD of Frasers Office Supplies, commented: "This is brilliant news for our lucky customer who is obviously over the moon! We have always been strong supporters of the initiative brand and believe it is fundamental to our success to support the deals in place. It's a strong brand with a good positioning within the industry."

The Winter Wonderland promotion formed part of the ongoing three year initiative investment programme, striving to deliver over £1m of additional benefits to members.

Return to news

Discuss this in our forum