Integra celebrates 10 years of initiative

Released 08/03/2010

Winners of 10 Years of Success campaign announced

Chris Maskell of Officeline UK, his winning customer, Integra business development manager, Barbara Clegg and Darren Maskell of Officeline UK

Dealer group Integra Office Solutions has announced the final winners of its 10 Years of Success campaign for own brand, initiative.

Over £10,000 worth of prizes were awarded throughout 2009 with the top quarterly prize being £2,000 worth of holiday vouchers. The promotion was a year-long campaign to generate increased sales and awareness amongst member's customers.

A lucky customer of Integra member Officeline UK scooped first prize in the quarter four draw whilst runner up prizes were awarded to customers of Alexander's Stationery, Olympic Stationers, Ashton Office Supplies, Penketh's, CP Office Supplies, DMS Office Supplies, GF Office Supplies, Burke Office & Data Supplies and Holt Business Solutions.

Darren Maskell, sales executive of Officeline UK, commented: "We are obviously delighted to be able to give one of our customers this fantastic news. These promotions give us another story to tell and to generate good local PR on the back of it. Our initiative sales have been steadily increasing and with continued incentives such as the 10 Years of Success campaign I'm sure this will continue in 2010."

Sian Haskell, marketing manager of Integra commented: "This has been another successful initiative promotion with us receiving over 3,000 responses and generating an increased awareness of the brand.

"By the end of 2010 we will have invested over £1m into price support for those members purchasing the initiative brand in order to help them remain competitive under the most testing of trading conditions."

Neil Basham, Integra's purchasing director, added: "It is key for us to protect member's cost prices as best we can - this was of paramount importance during 2009. With inevitable increases within the industry this was a real challenge but we believe the sales growth of the brand is an indication that we have achieved this for the benefit of members and this will remain a priority for us."

As final winners were announced for the 2009 campaign, Integra launched its 2010 promotion, ‘What's in the Box?', which will see a further £10,000 worth of mystery prizes handed out throughout the year. The campaign is being featured within the direct mail programme exclusive to Integra members together with printed and web collateral.

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