Aabro on the up and up

Released 09/03/2010

Internet-based North Yorkshire dealer expanding

Aabro Office Supplies, the internet-based office equipment company from North Yorkshire, is expanding into new premises and could create jobs after a surge in sales, reports The Northern Echo.

Aabro Office Supplies, which trades primarily online, has moved from the centre of Stokesley to bigger premises on the nearby Stokesley Business Park.

The company employs eight staff, but its new base can accommodate 35 people, which will allow Aabro to take on staff as it continues to grow. It has already started creating more jobs this year.

Aabro says it has seen sales growth of more than 50% in the past year, which it has attributed to the effectiveness of its new website.

A recent £50,000 investment in back office software has helped the company improve its service.

Director Jeff Robertson said the move was needed to get Aabro ready for the next stage of growth and expand into principal markets of schools, colleges, NHS departments and office-based professions such as legal firms and accountancies.

He said: "Since focusing our efforts on e-commerce and telemarketing, as opposed to field sales, we have grown very quickly over the past two years and needed to relocate to provide enough room for expansion over the coming months.

"To help maximise opportunities, we have recently employed additional personal account managers and are looking for more telemarketeers.

"Alongside this, we have new marketing and business development strategies running, which we are sure will build on the successes of recent years."

Source: The Northern Echo

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