Midwich signs new distribution deal with Peerless

Released 05/07/2010

Peerless line of AV mounting solutions joins portfolio

AV distributor Midwich has signed a distribution deal with Peerless Industries, an industry leader in professional grade audio visual mounting solutions.

The deal follows the launch of Whichmounts, a new online web portal mount finder designed to increase its customers' attachment rates for high margin accessory items. Peerless products will now be available to view and purchase using the online mountfinder at www.midwich.com/whichmounts.

Lee Baker, business manager at Midwich, said: "We wanted to add a third branded bracket into our range, after exiting with Omnimount last year. We have been in discussions with Peerless for over a year and seen them release some excellent consumer products, such as their Slimline mounts that are only 8.4mm thick and Smartmounts to simplify installation. We will also launch with the Peerless cable range, which is ideal for customers that purchase consumer electronics products."

Gordon Dutch, MD of BBG-Peerless and Peerless-AV & VP of Retail Strategy, Peerless Industries, commented: "BBG has enjoyed a very fruitful and long standing relationship with Midwich over many years and we are thrilled that they have now chosen to partner with our award winning BBG/Peerless products. As a company we have come a very long way in just over a year since our merger with US based Peerless Industries and I believe this is another significant step forward for the brand."

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