Integra launches Initiative digital catalogue

Released 30/06/2010

New catalogue boasts “more practical and logical” layout

Dealer group Integra Office Solutions has launched a digital catalogue exclusively available for members to promote the initiative office products range to consumers.

The digital book follows on from the success of the 2010 initiative office supplies catalogue which is due for release in July.

Sian Haskell, marketing manager, commented: "The digital catalogue is an exciting addition to the 2010/2011 marketing programme - we have tried different solutions before but really felt this one had so much more to offer in terms of its speed, simplicity and ease of use.

"We have also taken a new approach with our printed initiative catalogue this year which I believe has led to the increase in demand. The move away from traditional categories and sections to a more practical, logical layout we hope will be a step in the right direction to modernising the brand."

Integra members also have access to a free of charge initiative insert within their 2011 wholesaler catalogue which further widens the scope for the brand.

MD Aidan McDonough commented: "This investment reflects our commitment to supporting dealers, helping them to grow and prosper in an uncertain climate. It also emphasises our stance of being a ‘not for profit' organisation, choosing to reinvest in our members, services and solutions."

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