Released 02/07/2010
Dealer group Nemo has launched a new electronic catalogue for 2011. Whilst the Nemo Group have had its Buying Direct Quarterly Mailer in electronic format for over a year, the 2011 catalogue offers a range of around 6,000 products under various categories. It is available in print as well as through many of its partnerships on fully integrated transactional websites.
"With the internet becoming a more integral part of our lives, individuals are spending greater time online to conduct various activities," added Derek Bamford, CEO. "This is evident also in members growing e-commerce business, which is witnessing a healthy growth with most of our members. More and more customers now visit our member's websites to buy online, which inspired us to launch this catalogue. It not only enables members to build stronger bonds with their customers but also provide an easy way for the new generation of customers using the electronic catalogue along with the printed one."
Kath Slattery, business development manager, commented: "While we are seeing increased activity with members online e-commerce platform, the demand for our paper catalogues still remains. The paper and digital catalogue selection play a complementary role where customers who refer to the paper catalogue then proceed online to either look for more information or even place orders online."