Integra offers members business development programme

Released 22/07/2010

Dealers helped to plan campaigns and blitz days

Dealer group Integra has launched a business development plan tailored for its members as part of its 2011 Marketing Programme.

With the option of becoming either a Platinum or Diamond customer, members will have help to create campaigns, plan blitz days and release promotions.

To further strengthen its catalogue and direct mail programme for 2011, Integra has launched new designs for its initiative catalogue and core, commodity mailers.

Marketing manager Sian Haskell commented: "As a dealer group, it is essential we add real value to our member's businesses. As pressure on dealers continues to grow, we want members to use us to their advantage and to really exploit the opportunities available to them. We hope this new approach will benefit members who currently struggle to find the time and resource to implement structured campaigns."

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