Midwich partners Intermec

Released 25/01/2012

Distie strengthens barcode division with Intermec Technologies partnership

Midwich, UK trade-only distributor of technology solutions has announced a distribution agreement with Intermec Technologies, global provider of rugged mobile business solutions.

The agreement covers the distribution of Intermec's supply chain solutions in the United Kingdom and Ireland and signifies Intermec's desire to extend its reseller coverage to wider partner base.The company's core technologise include rugged mobile computing and data collection systems, bar code printers, label media and RFID.

The move will see Intermec continue to expand its business in a number of strategic markets, such as distribution centres, field service, postal CEP and retail sectors.

Midwich will be playing a key role in supporting the reseller community outside of the Intermec Platinum Partner base, especially towards those who currently do not sell Intermec products.

Mel Taylor, Intermec's channel director, EMEA added: ‘As Intermec has focused on its strategic Market Deployment Environment opportunities (DE's) it is clear we do not have enough specialised partners in the UK. We require more expert partners in our chosen UK markets."

Alex Ward, director at Midwich commented: "Adding the Intermec range of solutions to the Midwich auto-ID division shows our desire to invest and grow this side of our business. The Intermec product portfolio allows us to take a total solution from one vendor to the IT reseller market where we believe there are plenty of opportunities for this kind of technology.

"Midwich has the ability to vertically align its resellers, so we can quickly target new potential resellers whose primary sectors are strategic markets for Intermec.

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