Investment reaps rewards for Dynamic
Continuing investment is paying off for Dynamic Office Solutions. The specialist office interiors manufacturer and distributor has invested in 30% more warehouse and production real estate to keep pace with its 38% growth path that is outstripping an optimistic 2017 management forecast.
Substantial range extensions have helped fuel the growth, as have higher levels of stocking than ever before and a later order cut-off for next-day delivery of 6pm. A new finance programme is being introduced together with investment in e-commerce systems that allow dealers to view stock, track deliveries and access vital commercial information
Staffing levels at the Northampton based company have increased in all departments and fresh customers are joining the party at a rate of four to five a week. The Dynamic liveried fleet has been expanded by +50% and the 380-strong Franken visual communications portfolio is having a significant impact in the market.
The business is also expanding its reach with express deliveries now to France, Ireland, Germany, Switzerland and the low countries, while its Dynamibus mobile London Routemaster bus has been completed refitted to refresh what has proven to be one of Dynamic’s most popular marketing initiatives.
MD Carl Verlander commented: “We always pride ourselves on moving quickly and efficiently to capture market opportunities. But even we have been surprised by our level of success in what is always a very competitive market. We keep hold of our low-cost roots but we are constantly bolting on initiatives that take us into different areas and keep us ahead of competitors.”
Posted by Austin Clark (95)
Written on 6th September 2017
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