New Spicers appointments to lead growth

Spicers CEO, Alan Ball, has announced considerable investment into the Spicers team to elevate the level of support available for its reseller partners.

E-commerce expert Jason Bridgewater joins Spicers from Halfords in the role of director of e-commerce and takes responsibility for the wholesaler’s lead-generating Memoetc web platform. He will focus on the sites’ future development to support reseller growth through this online initiative.

Richard Ford, sales director at Spicers, said: “We had searched thoroughly to recruit specific expertise into these new roles where the individuals’ core strengths and knowledge lies. It’s an exciting time with Jason joining the business this week. There is a clear focus for us to work even closer alongside our Dealer Partners to help them benefit from the knowledge and the expertise our new starters bring.”

Following on from the appointment in December of Mike Holme to the position of category sales director for paper, Spicers has also confirmed extended investment in strategic category development.

Ball explained: “By progressing with a team, who will own the category development strategy and work as a conduit between our commercial team, customers and suppliers, we can ensure the ongoing delivery of a product and service offering reflective of latest market trends and consumer need. This ensures our customers have the right proposition to take to market and service the demands of the consumer.”

Joining the new team from Newell Rubbermaid as category director will be Rebecca Stallard, who has an extensive background in category planning and product marketing across retail, online and reseller channels.

Taking the lead in this new team, as a specialist for furniture, will be David Orr under the title of category sales director – furniture. Orr has vast experience of the sector as well as the Spicers business and customer base from his previous role at the wholesaler as sales & marketing director for furniture and has most recently worked for technology distributor, Exertis Gem.

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Posted by Austin Clark (94)

Written on 9th January 2014

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