VOW reports successful launch of furniture range

VOW has reported a “hugely successful” launch of its exclusive First range of office furniture.

The company said 20% of the resellers in the VOW Venture enhanced partner accreditation programme who attended the unveiling event at the Royal Armouries Museum in Leeds placed immediate orders and the range is already accounting for a fast-rising proportion of its furniture sales.

First range contains 130 products, covering 85% of all furniture enquiries VOW receives from dealers. Elements include desking, storage and seating suitable for multiple office environments, plus items for reception, bistro and breakout areas.

The range includes both new products and established VOW offerings, which have had their prices reduced to fit its affordability principle.

VOW managing director Adrian Butler said: “We wanted to offer dealers a range covering almost all their needs, while providing unbeaten standards of craftsmanship and pricing. We’ve launched First range now because we really feel we’ve achieved these aims and the early signs are that the launch period is proving hugely successful. We’ll now enhance the range on a quarterly basis.”

Attendees at the one-day launch event heard about the thinking behind First range and VOW’s plans for its future. They also received interactive training in tailored sessions, centred on collaborative working, wellbeing and ergonomics, with staged room layouts displaying First range items.

In addition, resellers and their salespeople attending were provided with product knowledge and, following the event, received comprehensive marketing and training materials.

Adrian added: “This was the first event of its kind we’ve staged and we’re delighted at how it went. On top of being given the chance to appreciate directly First range’s quality, attendees heard about key trends in the furniture market its products satisfy. They also learned about extensive value-added services we provide that help them to use the range to exploit opportunities, grow their businesses and increase margins.”

The next First Range roadshow event, to which VOW Venture resellers will be invited, takes place at the Allianz Stadium, Hendon, north London, on 11 October.

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Posted by Austin Clark (95)

Written on 13th July 2017

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