Staedtler backs unique art project

Staedtler is sponsoring an exciting new art project by Johanna Basford, the self-styled Ink Evangelist.

Via the arts funding website Kickstarter, Johanna has secured sufficient backing to start a unique and highly interactive artwork entitled Wonderbeasts. To quote Basford, Wonderbeasts will be ‘a crowd sourced co-creation sensation’ with donors suggesting ideas which Johanna then incorporates into one huge piece of artwork.

Basford explains: “I’ll be turning a huge blank sheet of paper into a monochrome menagerie of hand drawn insects, animals, birds and mythical creatures, each one suggested by a project backer.”

The artist has designed packaging for leading brands such as Absolut Vodka, Thorntons Chocolates and Crabtree & Evelyn, and came to Staedtler’s attention as she always uses the 308 pigment liner for her work.

Now that Basford’s funding target has been reached, she has just three weeks to collate all the suggestions from backers and create the ambitious piece of art, which will go on display as part of her solo show at the Dundee Contemporary Arts from 4 May to 7 July 2013.

For more information about the Wonderbeasts project visit www.kickstarter.com/projects/johannabasford/wonderbeasts-an-interactive-inky-artwork

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Posted by Austin Clark (95)

Written on 21st March 2013

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